The Collapse of a Social Media Wormhole
Three years ago when I became a new author I, too, fell prey to the onslaught of advice to “build your social media” and worked diligently to do just that.
Okay, well I’ve done it.
I have a strong combined social media presence of more than 42K followers. Yep, that’s 42 thousand. I spend time each day, sometimes getting lost for hours, networking my social presence. Sure I make vows that I’m only going to network for one hour, that’s it, then the web gets shut down and I will write for such and such hours, then check in with my network again for only an hour, and so on, but the seductive lure of social engagement prevails.
There are days that I can stick to my plan, but many others where I get sucked into the social media wormhole, traveling through space from one social media world to the next. These worlds are colorful, interesting, and inviting. And when one world gets too dark or dull, I leap through the wormhole to the next, and then the next. I get lost in the words of others and forget that I’m supposed to be writing words of my own. Before I know it, I look up and hours have passed. Time lost forever, willingly sacrificed for the sake of building a viable audience for my books – or so I convince myself.
Nowadays, it is more conventional for every author, and especially the self-published author, to have a strong media presence and I agree with this – to an extent.
There are examples of authors achieving great success with absolutely no social media and very little promotion at all, and, of course, there are many other examples where people promote their hearts out to no avail.
Has social media driven my sales? Not in my opinion. Helped a bit, yes, but driven, no. I agree that you should have a developed platform: website, Facebook page, Twitter account, maybe even a Pinterest account, thought this latter I do more for my own entertainment than to drive sales.
So, what do I think drives sales if not social media? Well written and enjoyable BOOKS, plan and simple. The more books you write, the more they will become visible and known among their genre, then the more sales will come. This has been proven over and over again not only by traditionally published authors, but by successful self-published authors as well. Look around, visit their sites, and ask them. They’ll tell you the best advice they have is – GET YOUR NEXT BOOK OUT.
So, that’s what I’m going to do. My plan is to socialize less, write more, and build an inventory for sale.
Hence, the collapse of my social media wormhole.
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